Why Evergreen Funnels Aren't "Set It and Forget It"

Evergreen funnels are often presented as the “ultimate” way to achieve passive income, with the promise of ongoing sales without the need for frequent live launches. But here’s the thing: while evergreen funnels can certainly help automate your sales process, they aren’t entirely hands-off. They require ongoing strategy, maintenance, and nurturing.

In this post, I’ll walk you through what evergreen funnels really entail, why they’re not as “set it and forget it” as some may suggest, and what you need to keep in mind to keep them functioning and converting over time.

Evergreen Funnels Still Need a Steady Stream of Leads

An evergreen funnel is only as effective as the traffic it receives. Without a regular flow of leads, even the most optimized funnel can’t deliver the results you’re looking for. Unlike live launches, where there’s typically a spike in interest, an evergreen funnel demands consistent attention to your lead generation efforts.

Consider these ways to keep your funnel fueled:

• Organic Content: Consistently share blog posts, podcasts, or social media content that attracts potential customers and drives them toward your lead magnet.

• Paid Traffic: Allocate a portion of your budget to ads that bring in leads regularly. Paid traffic can be an effective way to maintain momentum, as long as you’re targeting the right audience.

• Partnerships and Affiliates: Collaborate with others in your industry or offer an affiliate program to broaden your reach and bring in quality leads.

Without these efforts, your funnel’s performance will plateau, and the “evergreen” sales you hoped for may stagnate.

Ongoing Testing and Optimization Are Essential for Success

Building an evergreen funnel isn’t just a “set it and forget it” process. From the sales page to email sequences, every piece of your funnel should be optimized regularly to ensure it’s working effectively. You’ll need to track how each step performs and adjust to improve conversions.

Here are some key areas for ongoing testing:

• Sales Page Copy and Design: Test your sales page for clarity, persuasiveness, and visual appeal. Minor tweaks in copy or layout can have a significant impact on conversion rates.

• Email Sequence: Regularly review and refine your email sequence to ensure it’s engaging, valuable, and aligned with your audience’s needs. Track open rates and click-throughs to understand what’s working.

• Upsells and Order Bumps: Introducing or adjusting upsells and order bumps can increase your average order value (AOV). Monitor how these elements perform and see if adjustments make them more appealing.

Ready to turn your evergreen funnel into a reliable, optimized asset for your business? Book a Funnel Intensive with me, where we’ll identify the gaps in your funnel and outline a customized action plan to enhance conversions.

 

Evergreen Funnels Are About the Full Customer Journey

An effective evergreen funnel isn’t just a series of pages or emails. It’s a cohesive journey that guides a potential customer from initial interest all the way to purchase, with the aim of delivering a positive experience at every step. To create a funnel that consistently converts, you’ll need to consider the full journey and every interaction your audience has with your brand.

Here’s *some* of what goes into the customer journey in an evergreen funnel:

• Lead Magnet: This initial offer should be valuable enough to attract your ideal client and align directly with your main offer.

• Email Nurture Sequence: Guide leads from the lead magnet to your core offer. Offer education, answer objections, and nurture them to a place where they’re ready to buy.

• Sales Page: A well-crafted sales page should resonate with your audience, highlight the benefits of your offer, and remove any hesitations they may have.

• Checkout and Thank You Pages: These pages are more than transactional—they’re an opportunity to confirm the decision, introduce upsells, and even invite them to take the next step in your funnel.

The success of an evergreen funnel depends on understanding the full customer journey, not just setting up a few pages and hoping for results.

Building a high-converting evergreen funnel is a powerful way to create consistent income for your business. But it’s important to remember:

• Lead Generation: Your funnel needs a steady flow of leads, whether from organic, paid, or partnership sources.

• Continuous Optimization: Every element of your funnel, from the sales page to email sequence, should be tested and refined for maximum impact.

• Customer Journey: A successful evergreen funnel guides leads from initial interest through to purchase in a seamless, supportive way.

Evergreen funnels can transform your business, but they’re not a quick fix. If you’re ready to build a strategic, high-converting funnel that actually works, let’s talk. Book a Funnel Intensive with me, and let’s get your funnel set up for sustainable success.